Shortwave · No. 016:16
Defying the Algorithm: The Sea of Sameness
The Sea of Sameness, the Signal / Whisper Ratio™, and the one moat AI can’t copy, distilled for the drive.
Read Field Report No. 01 →The Signal PodcastDefying the
Defying the
Algorithm.
Escaping the B2B Sea of Sameness. Hosted by Tyler Marshall with Mick Hollison and Calvin Hsu. Season One: three episodes live, more coming soon.
Short on time? Listen to Shortwave ↓AI-narrated briefings of each Field Report, most under ten minutes.
Episode 01Mick Hollison & Calvin Hsu
The AI "Bland-demic" & The Sea of Sameness
AI has democratized average marketing, creating a Sea of Sameness where every B2B tech company sounds identical. Mick and Calvin break down why better prompting isn't the solution, what happens to the buyer's journey when everyone sounds the same, and why AI is now the "first audience" for your content.
Episode 02Mick Hollison & Calvin Hsu
The Authenticity Engine – Mining Human Truth
The antidote to the Sea of Sameness isn't more AI. It's the Authenticity Engine. Mick explains why this is an operational shift, not a branding exercise. Calvin reveals why getting engineers and sales reps on record matters more than polishing a slide deck. And together they walk through how to scale raw human emotion without losing the magic.
Episode 03Mick Hollison & Calvin Hsu
SWR – The Signal / Whisper Ratio™
In an AI world, your message gets compressed before it reaches a human buyer. The Signal / Whisper Ratio™ measures how much of your authentic signal survives that compression. Mick defines the metric, Calvin explains how they test for it, and both make the case that a low SWR isn't just a marketing problem. It's a survival risk.
More Episodes Coming
Season One continues.
We're recording the next episodes now, covering the Brand Checksum, the Cyborg Marketer, and Radical Authenticity as the only moat. Subscribe to get notified when they drop.
Get Notified →Shortwave
Short on time? Listen to the briefing.
Short, AI-narrated briefings of each Field Report, most under ten minutes: the signal, not the whole transmission. The full reports are written by Mick.
Shortwave · No. 025:33
Coding at the Speed of Thought
A former software president who hadn’t written code in thirty years spends 45 days building with Claude: 213 commits, a CRM in a long weekend, and why the hero engineer is the problem, distilled for the drive.
Read Field Report No. 02 →Shortwave · No. 0311:11
The Sound of Sameness
Twenty-nine AI companies, eleven stuck on the exact same score, and why the machines that know your name still won’t say it, distilled for the drive.
Read Field Report No. 03 →Shortwave · No. 044:38
The Box Score
Seven months of building with Claude: 860 commits, 73 percent of the spring’s code still standing, and the curveball code couldn’t hit, distilled for the drive.
Read Field Report No. 04 →Ready to Defy the Algorithm?
Let's build a narrative
worth remembering.
Start with a free 30-minute strategy discussion. No decks. No pitches. Just a direct conversation about where your narrative stands and where it could go.
Park City, Utah · contact@redlinecs.ai · 435-565-4502
