The Deliverables.
Every artifact, diagnostic, and framework in the Authenticity Engine™ methodology. Click any deliverable to learn what it is, which phase it belongs to, and what you walk away with.
SWR Scan
A lightweight triage diagnostic that measures how much of your intended narrative survives AI compression. Single LLM (typically Claude), no Brand Checksum™ required. Fast, focused, and designed to show you where you're bleeding signal before a full engagement begins.
Signal Definition Workshop
A facilitated session with your leadership team to define core Why, How, and What positioning. This is where the strategic foundation gets built — the narrative spine that every subsequent deliverable depends on.
Signal Core™
Every client has a Signal Core™ — the one product feature, capability, or collection of capabilities that separates them from all others. Identified generically in Phase 01 during the Why/How/What work, then given a specific branded name in Phase 02 that becomes central to the Brand Checksum™ and Executive Sales Deck.
SWR Audit
The full diagnostic. Minimum three LLMs (Claude, ChatGPT, Gemini) with two lenses: Signal Fidelity measures how much of your intended narrative survives when your own materials are compressed. Signal Discovery measures whether buyers searching the category find you, hear a distinct story, and receive your full narrative. Produces a trackable SWR Score.
Brand Checksum™
A 12-to-25-word positioning statement engineered for compression survivability. Not a tagline, not an elevator pitch — an integrity marker. If an AI summarizes your positioning and the Checksum words disappear, trust has been broken. Prerequisite for a trackable SWR Score.
Signal Brief™
A machine-optimized narrative artifact built for AI discovery. Your positioning expressed at multiple compression levels — 10 words, 25 words, 50 words — so that whether an LLM generates a one-sentence summary or a three-paragraph overview, your differentiators survive. Lives within the MAP™.
Messaging Activation Playbook™ (MAP™)
Your organization's canonical messaging source document. Contains the Signal Brief™, talk tracks, battle cards, pitch frameworks, brand standards, and Market Map. The single source of truth that every team — sales, marketing, product, executives — draws from.
Market Map
A 2×2 matrix or Venn diagram showing competitive positioning and the journey to the most differentiated position. Lives inside the Executive Sales Deck and MAP™. Designed to be "drawable" — teams are trained to sketch it on a whiteboard in any conversation.
Executive Sales Deck
A presentation-ready deck containing the Market Map, your Signal Core™ story, competitive positioning, and the full narrative arc. Distinct from analyst or investor variants, which share ~80% of the content with customized framing.
Signal Watch™
Ongoing SWR monitoring subscription. Continuous tracking across GPT, Gemini, Claude, and Perplexity. Drift detection identifies emerging misclassifications and boundary erosions before they become structural problems. Quarterly Signal Brief™ tune-ups and MAP™ updates included.
Competitive Battlecards
Per-competitor positioning cards built from the SWR Audit data. Each card shows where the competitor's signal is strong, where it's weak, and exactly how to position against them in a conversation. Updated as part of the Signal Watch™ subscription.
Executive Manifesto
A long-form thought leadership document that establishes the CEO's point of view and positions the company as a category leader. Designed as a gated asset for the website — drives lead generation while building executive credibility.
Every engagement begins
with a Foundation Sprint.
Phase 01 investment applies toward Phase 02 if the engagement continues. No commitment required beyond the sprint.
Start a Conversation →
Let's build a narrative
worth remembering.
Start with a free 30-minute strategy discussion. No decks. No pitches. Just a direct conversation about where your narrative stands and where it could go.
