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Strategy & positioning

Why should you care?

Strong, well-differentiated positioning is foundational to your businesses success. But for most B2B tech companies, it’s really hard to do it right. Your product sounds just like everyone else's. You can't command a premium price. Your competitors are taking your lunch money. Your sales cycles are measured in years.  At RedLine, we help you tune your story to what your buyer needs, not what your product managers and engineers think is cool. 

Transforming your business messaging in the AI era

AI-powered insights

We dive deep into your business strategy with the people who know it best - your C-suite and founders. We also immerse ourselves in your tech to help you understand what makes it special. Then we gather insights from key members of the sales, product, and support teams. When appropriate, we will also gather insights from your customers and partners. Using this information, we analyze your current positioning, conduct market research, and survey your competition to identify areas of strength and weakness. From there, we leverage the power of AI to summarize all of the inputs and begin reimagining your positioning in collaborative workshops.

Collaborative workshops

Our engaging workshops are where the fun begins. Leveraging our actionable framework, we will walk your core team through the Why, How, And What of your core storyline. We will help you to generate vivid verbiage, memorable messaging, and spellbinding stories that clearly demonstrate your value to potential customers. Once we gain alignment on these positioning elements, we work together to shape and refine these ideas into a powerful narrative that compels buyers and separates you from the competition.

Persuasive presentations

Next, we team up to create an awesome sales presentation that'll knock the socks off your clients and your team! Think of it as your company's superhero origin story, told in a way that's clear, exciting, and unforgettable. We also give you a secret weapon – a Positioning Guide. It's like a cheat sheet for your marketing team, packed with tips and tricks to bring your story to life. And the best part? We deliver it all in plain English, no jargon or complicated lingo. You'll get snappy elevator pitches in different lengths, plus a great framework to keep your messaging on point. 

Ready to take your business to the RedLine?

Schedule a free consultation

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