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A product is something you build. A platform is something others choose to build on. You don’t get to call yourself a platform—your customers decide that for you. The most successful platforms didn’t start by claiming the title; they earned it by creating undeniable value that others want to expand upon. If you're calling yourself a platform just to sell your product, you’ve already lost.
Too many companies fall into the trap of chasing trends, adding features, or labeling themselves as something they’re not, without a clear purpose or differentiation. Here are five common mistakes that hold businesses back from true impact and growth:
All tech – Building features without solving real problems.
No competitive differentiation – Blending in when you should be standing out.
No why, some how, tons of what – Prioritizing execution over meaning.
No story – Selling products instead of creating movements.
We’re a platform, baby! – Calling yourself a platform does not make you one.
AI isn’t just a trend—it’s a seismic shift that’s redefining work as we know it. Machines are doing what once seemed impossible, and no industry is immune. If your business isn’t preparing for the disruptions and opportunities AI brings, you’re already playing catch-up. The question isn’t if AI will impact your industry, but how you’ll adapt and thrive in this new reality.
In the age of AI, standing out is no longer a luxury, it's a necessity. At RedLine Advisors, we help software companies cut through the noise with laser-focused positioning and messaging. Generative AI tools are a game-changer, but only if you know how to wield them effectively.
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