Work

B2B Narrative Engineering
to Defy the Algorithm.

We reject the generic. We architect your story by mining the data that matters most — the real voices of people who buy, sell, and build your products.

In Their Words
"

Our narrative went from engineers talking to engineers to a story that moves a boardroom.

RedLine didn't just sharpen our messaging — they helped us invent a company. In two weeks, Mick and the team took a raw technology capability and turned it into a named category, a complete positioning framework, a sales deck, a website, and a visual story we're proud to put in front of investors and customers. The Authenticity Engine framework is the real deal. If you're a founder trying to define a new market, not just compete in an existing one, RedLine is the only call you need to make.

Wells Burke
Wells Burke
CEO & Co-founder, Rocket Partners and Stealth Startup Coming Soon!
"

He thinks like a strategist, moves like an operator, and understands the full arc of what it takes to build a company from the inside out.

Most advisors pick a lane. Mick operates across all of them simultaneously. Over the course of our work together, he has helped me sharpen product-market fit, shape our fundraising narrative, source development resources, and build the GTM foundation that positions Tacilent to win a category — not just compete in one. For a founder navigating the pressure of an early-stage AI company, having someone who can shift from investor pitch to product positioning to go-to-market execution in the same conversation is genuinely rare. Mick is that person.

Ron Johnson
Ron Johnson
Founder & CEO, Tacilent.ai · TAG Top 40 Innovative Company · CRN Stellar Startup · Former FBI Global Intelligence Chief
What We Do

Three ways we
move the needle.

Every engagement is built on proprietary frameworks no one else has.

01
Signal Diagnostic

We measure what no one else measures. Before we build anything, we run a rigorous diagnostic that quantifies how much of your authentic signal survives AI compression, how you compare to competitors, and where your narrative is breaking down. This is the engagement that proves the problem — with data, not opinions.

  • Signal / Whisper Ratio™ (SWR) scoring across your digital footprint
  • GEO Purity Test — how three AI models describe your company today
  • Competitive takedown and differentiation gap analysis
  • AI compression audit — what survives summarization, what doesn't
Start a conversation →
What you walk away with
SWR Score Report
GEO Purity Test Results
Competitive Differentiation Map
AI Compression Scorecard
02
Narrative Engineering

We build the artifacts that survive AI compression and earn human trust. Using the Authenticity Engine™ — our four-phase methodology — we architect your narrative from the ground up: mining human truth, codifying it into machine-readable formats, and arming your team with the tools to own the story. This is the core engagement.

  • Authenticity Engine™ — full four-phase narrative sprint (Discover, Capture, Synthesize, Activate)
  • Brand Checksum — a 12-to-25-word integrity statement that must survive every interaction
  • Signal Brief — your canonical positioning, written for AI consumption at 10/25/50 word compression levels
  • Messaging Activation Playbook (MAP) — battle cards, talk tracks, and sales enablement
Start a conversation →
What you walk away with
Brand Checksum
Signal Brief
Messaging Activation Playbook (MAP)
Sales Battle Cards & Talk Tracks
03
Story Capture & Activation

We lock authenticity into formats AI can't fake — and train your team to own it. Video is the ultimate checksum: you can generate convincing text, but faking the energy and belief of a real person on camera is much, much harder. We capture the human stories, produce the content, and build muscle memory so the narrative is owned, not just delivered.

  • Customer and founder video testimonials — the stories AI can't replicate
  • Podcast-style content and social media assets
  • Team narrative training and workshops
  • Executive speaking sessions, board offsites, and ongoing strategic advisory
Start a conversation →
What you walk away with
Customer Testimonial Videos
Podcast & Social Content
Team Narrative Training
Ongoing Strategic Advisory
The Difference

From zero to launch
in six weeks.

Most consultancies hand you a slide deck and wish you luck. We stay in the arena until the work is done — identity, narrative, website, sales materials, pricing, team training. Soup to nuts. We recently took a client from raw technology capability to a named company with a complete market presence in six weeks. Try finding another firm on earth that does that.

Week 1
Signal Diagnostic
SWR Score, competitive takedown, GEO Purity Test
Week 2
Golden Circle & Checksum
Why / How / What narrative, brand identity, naming
Week 3–4
Narrative Engineering
Signal Brief, MAP, sales deck, visual branding system
Week 5
Story Capture & Build
Website, video content, pricing, ROI tools
Week 6
Launch
Market-ready. Not a deck — a company.
6wk
From contract to market-ready launch
10x
Faster than legacy consultancies that take 6 months to deliver a deck
0
Slide decks delivered without activation. We build the real thing.
“

Most consulting firms are filled with career advisors who have studied the high-tech playbook but have never actually called the plays. At RedLine, we're different — a team of former CEOs and CMOs who have spent decades in the arena. We join your huddle as advisors, teammates, and guides. No discovery phase theater. Just high-velocity execution.

— Mick Hollison, Founder & Managing Partner Meet the team →
Ready to Defect from Average?

Let's build a narrative
worth remembering.

Start with a free 30-minute strategy discussion. No decks. No pitches. Just a direct conversation about where your narrative stands and where it could go.

Schedule via Calendly → Send a Direct Message
Park City, Utah · contact@redlinecs.ai · 435-565-4502
RedLine
RedLine Advisors
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